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Want More Jobs in 2014?

The new year is here and people around the world are setting goals. Whether they want to be healthier, more fiscally responsible, to keep in touch with their friends and relatives, to pick up a guitar, or learn to paint, people are making New Years resolutions of all kinds.

As you start figuring out how you’re going to make this year awesome, don’t forget to make resolutions for your business!

FillMySchedule2014 is the year to focus on getting more repeat business and building a loyal base.

But how do you do that?

Of course it’s important to make a great impression, to be friendly, courteous, and punctual, and to provide a service that will impress your clients. People are naturally forgetful, though, and if you aren’t constantly reminding your customers that you exist, they’re going to forget you.

The solution is intelligent, heartfelt direct mail marketing. That’s what our FillMySchedule program is all about.

We have found that by simply sending personalized thank-you cards, “here to help” cards, and reminder cards, our users have been able to give their repeat business a massive boost.

Our FillMySchedule program is based on the idea that when you reach out to people without putting the “hard sell” on them, they will understand that you care about them as people, not just as a source for more dollars.

The cards that we send out for our users are intended to look like a wedding or birthday invitation, not marketing materials. They are tent-fold, heavy card stock cards that are stamped and addressed to the customer themselves, not “Current Resident.”

FillmySchedule starts with a simple thank you note, then follows up every three months with specially crafted messages to inform them of the additional services you can provide. Maybe their couches are covered in stains? Maybe their driveway needs pressure washing?

After awhile the FMS message shifts to focus on how long it has been since you visited your client and how much dirt and grime has accumulated since then.

When clients perceive that you care about them enough to address them personally and reach out as an individual, the response you’ll get is much higher than if you were to send postcard advertisements with no personalization.

Let’s make 2014 the year of repeat business. If you’re already using FillMySchedule, make sure you’re clicking that button in ServiceMonster! Cards that aren’t approved won’t land you any new jobs.

If you aren’t using FillMySchedule, consider making it a New Year’s Resolution for your business. With an average 800% return on investment, we doubt you’ll regret it.

To speak with our FMS specialist, give us a call at 888-901-3300 or send an email to support@principalfocus.com!

The Round-Up: Using Heat in the Carpet Cleaning Process, Staffing Tips, and More!

December 27, 2013 Leave a comment

carpetcleaningHappy Friday, and welcome to this week’s Round-Up, where we feature news stories from around the internet pertaining to the cleaning industry!

Why You Should Use Heat when Cleaning Carpets,” CleanFax.com.

Ever wonder why so many cleaning practices involve using hot water or steam? Here is a list of the top 10 reasons why using heat can be beneficial when cleaning carpets: click here to read more!

Overcoming Staffing Challenges” Robbie Garrett, CleanLink.com

A wise person once said that a machine is only as good as the sum of its parts. Making sure that your company has the right staff to keep things running smoothly and efficiently is crucial. Click here for tips on hiring the best employees!

Portable High-Performance Extractors” Larry Cobb, Mikey’s Board.

What makes one portable extractor better than the rest? It’s always a good idea to do your research before investing in new equipment! If you’re shopping for portable extractors, Larry Cobb outlines some key points to keep in mind in this article.

Categories: Industry News, Solutions

The Round-Up: Rekindling the Entrepreneurial Spirit, Keeping Floors Clean for the Holidays, and More!

December 19, 2013 Leave a comment

KidPreneursGreetings, and welcome to the latest Round-Up! If you’re new around here, the Round-Up is where we feature recent news from around the web related to the cleaning industry. Now, let’s see what’s hot off the press:

Never Satisfied,” Jeff Cross, CleanFax.com.

Fatigue can get anyone down, especially around the holiday season. Feel the need to rekindle the entrepreneurial spark? Click here to read this article about getting back in the game!

Keeping Floors Clean for the Holidays,” CleanLink.com.

Jingle bells, and busy shoppers! The holiday rush brings a lot of foot traffic to retail outlets and shopping centers. Click here to read more!

The Experience Moves to the Mirage,” Mikey P, Mikey’s Board.

Ever attend The Experience (previously known as Connections)? Click here to learn about the event’s new venue, centrally located on the Vegas strip.

Toys That Will Turn Your Kid Into An Entrepreneur,” Inc.com.

Aunts, uncles, and grandparents often have a hard time knowing what to get for the wee ones. Looking for a gift that will inspire youngsters to learn and think creatively? Click here for a list of gift ideas that encourage creativity and organization!

The Round-Up: Carpet Filtration Soiling, Salvaging Old Upholstery, and More!

December 13, 2013 Leave a comment

Welcome to this week’s Round-Up! The Round-Up is our weekly column where we feature news and developments related to the cleaning industry. Enjoy!

markcubanCarpet Filtration Soiling,” Doyle Bloss, CleanFax.com

Carpet filtration soiling is a phenomenon that professional cleaners encounter in both residential and commercial settings. Click here to learn more!

Salvaging Old Upholstery,” Jim Pemberton, Mikey’s Board.

Upholstery cleaning can be a bit of a gamble. With so many different types of furniture and cloth out there, it can make standardized pricing difficult. Click here to learn about the art of restoring aged and damaged upholstery!

Using Automatic Scrubbers” David Thompson, CleanLink.com

In theory, automating a process that is traditionally completed by humans can save a business time and money. But do automatic scrubbers really get the job done, or is there no substitute for elbow grease? Click here to read an expert opinion on the subject!

12 Entrepreneurs Share Their Best Advice,” Max Nisen, Entrepreneur.com.

Ever wonder how the billionaires made it big? Click Here to hear the best advice 12 successful business people were given early in their careers, including Mark Cuban and other wealthy celebrity entrepreneurs!

Do you have ideas for coverage? Let us know at support@principalfocus.com!

Looking for “Botched DIY Horror Stories” from Cleaners & Contractors

December 13, 2013 Leave a comment

diyServiceMonster subscribes to HARO, a publicity newsletter where reporters send out mass inquiries when looking for subject matter. Here is a request you might want to respond to!

Query:

I need three to five anecdotes from home services contractors about the DIY blunders they’ve seen/corrected. The focus for these anecdotes should be “classic” mistakes – the kind anyone can make and not realize how wrong it could go. The best stories will be retold in a short article to be published on ImprovementCenter.com. Stories can be funny, cautionary, instructional or all of the above but due to space limitations, please keep them as short as possible.

To Submit Your Story, Send Via Email To: query-3kjh@helpareporter.net

Requirements:

I will need to use your name and the company you work for, or please note your DBA if you work for yourself. If you have a website, I will provide a link to it if you like. If you don’t want me to provide your location or company name to protect your clients, let me know. Please provide contact information for yourself in case I need to clarify something about your story.

Media Outlet: Improvementcenter.com

 

The Round-Up: Common Grout Cleaning Mistakes, Winter Carpet Care, and More!

December 6, 2013 2 comments

ROIAre You Ready for Winter Carpet Care?,” Doyle Bloss, CleanFax.com.

Did you know that cold weather can pose problems for some traditional carpet cleaning methods? Luckily, you can adjust your technique to account for temperature, dryness, and other seasonal factors. To learn about winterizing your approach to cleaning, click here!

Avoiding Grout Cleaning Mistakes,” Lisa Ridgely, CleanLink.com

Most carpet cleaners wind up expanding into tile and grout cleaning, but not all tiles are the same! It’s always important to follow best practices and know the potential risks of any additional services you offer. Click here to read about some common grout cleaning mistakes.

Mikey’s Fest 2014,” Mikey’s Board.

Click here to get the details on Mikey’s Fest 2014. This event is a great opportunity to network, share stories and strategies, and keep up to date with the latest industry news and trends. Mikey’s Fest 10 will be held on February 21st and 22nd in Santa Cruz, CA.

Calculating Your Marketing ROI” Victor Ho, Inc.com.

Marketing is an integral part of most industries, and carpet cleaning is no different. Do you ever wonder how cost effective your online marketing efforts are? Click here to learn a simple formula that every business owner should know!

Carpet Cleaner Spotlight: Phoenix Carpet Repair

December 4, 2013 2 comments

Robert AtlasServiceMonster is proud to serve an industry filled with talented, successful people. Every once in awhile we like to feature one of our clients in our blog and newsletter to share their story. This time around we asked Robert Atlas from Phoenix Carpet Repair to answer a few questions about how he got to where he is today. Here is the full Q&A:

Q: When was Phoenix Carpet Repair and Cleaning founded, and what was the “spark” that led to creating the business?

A: I founded Phoenix in January 2010.  After resigning from my job, working for Corporate America and realizing that a lot of companies overpromised and under delivered, I wanted to create something different.

Q: What aspect of your business are you most proud of?

A: I think our service reviews are the thing I am most proud of.  My company has over 600 five-stars reviews across Google, Yelp, Angie’s List, Home Adviser, Rosie on the House, Customer Lobby, BBB, and To Fix It.  My company’s growth is also something I take pride in; I have been the starting point for 12 franchises for my company nationwide.  I enjoy reading and hearing all the nice things our customers say about my technicians and how great of a job they do in the field.  Each of those things bring a lot of satisfaction to me personally.

phoenix-spillbefore phoenix-spillafter

Q: What is the weirdest mess you’ve ever been called in to handle?

A: About three years ago as an individual contractor I was called by a woman whose house was being inspected the following day.  She had four pet ferrets and, in her home, she had so much stuff it was piled from floor to ceiling and had one pathway through her house.  The ferrets had soiled the floors for an extended period of time and the path of carpet in the hallway needed replacing.  I cut and pulled out the contaminated carpet and pad and installed new carpet.

Q: If you could offer one piece of advice to an entrepreneur going into the service industry, what would it be?

A: Focus on marketing, customer service, and integrity.  Educate your marketplace. I started as a beginner working around the internet and over time I have developed a solid system that has helped my company appear on the first page of Google.  But great customer service is the backbone for any company.  If you leave a customer with a bad taste in their mouth, what do you think they will do? They will give bad reviews online as well as to the people they know.  The best form of advertising is word of mouth and you get there with outstanding customer service.  Have integrity and teach your employees to do the same.  Being honest and having strong moral principles will not only help your business, it will help you at becoming a better human being.  You will sleep better at night knowing you helped people with your knowledge and expertise instead of trying to squeeze every dollar your customer has for work they may not necessarily need.

robertatlasQ: Thanks, Robert. Anything else you would like to share?

A: I run my company the way I do because I don’t want to just be another carpet repair or carpet cleaning service the customer will never remember again or even want to call again.  I want to provide a level of service that they will remember and will call back time and time again for life.  I send my technicians out in the field not to make a quick buck, but to build a lifelong customer base.

Excellent advice from a successful entrepreneur: thanks for sharing, Robert!

Click here to see some of Phoenix Carpet Repair’s recent work! Robert Atlas also offers business coaching services to business owners who want to transform their approach to success.

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