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Want More Jobs in 2014?

The new year is here and people around the world are setting goals. Whether they want to be healthier, more fiscally responsible, to keep in touch with their friends and relatives, to pick up a guitar, or learn to paint, people are making New Years resolutions of all kinds.

As you start figuring out how you’re going to make this year awesome, don’t forget to make resolutions for your business!

FillMySchedule2014 is the year to focus on getting more repeat business and building a loyal base.

But how do you do that?

Of course it’s important to make a great impression, to be friendly, courteous, and punctual, and to provide a service that will impress your clients. People are naturally forgetful, though, and if you aren’t constantly reminding your customers that you exist, they’re going to forget you.

The solution is intelligent, heartfelt direct mail marketing. That’s what our FillMySchedule program is all about.

We have found that by simply sending personalized thank-you cards, “here to help” cards, and reminder cards, our users have been able to give their repeat business a massive boost.

Our FillMySchedule program is based on the idea that when you reach out to people without putting the “hard sell” on them, they will understand that you care about them as people, not just as a source for more dollars.

The cards that we send out for our users are intended to look like a wedding or birthday invitation, not marketing materials. They are tent-fold, heavy card stock cards that are stamped and addressed to the customer themselves, not “Current Resident.”

FillmySchedule starts with a simple thank you note, then follows up every three months with specially crafted messages to inform them of the additional services you can provide. Maybe their couches are covered in stains? Maybe their driveway needs pressure washing?

After awhile the FMS message shifts to focus on how long it has been since you visited your client and how much dirt and grime has accumulated since then.

When clients perceive that you care about them enough to address them personally and reach out as an individual, the response you’ll get is much higher than if you were to send postcard advertisements with no personalization.

Let’s make 2014 the year of repeat business. If you’re already using FillMySchedule, make sure you’re clicking that button in ServiceMonster! Cards that aren’t approved won’t land you any new jobs.

If you aren’t using FillMySchedule, consider making it a New Year’s Resolution for your business. With an average 800% return on investment, we doubt you’ll regret it.

To speak with our FMS specialist, give us a call at 888-901-3300 or send an email to support@principalfocus.com!

The Top 5 Reasons You STILL Don’t Use ServiceMonster

December 11, 2013 3 comments

AvatarHaving served the industry for over a decade, we’ve talked with a lot of carpet cleaners and restoration business owners along the way. We have found that the vast majority of people who decide not to use ServiceMonster give us one of five common answers.

We think that none of these reasons are actually obstacles, as we have designed ServiceMonster to help carpet cleaning businesses grow and become more efficient no matter what “stage” they are in. Here are the top 5 reasons we hear from the “No’s” and the “Not-Right-Now’s,” along with our response.

1) It’s too expensive.

Is growing your business worth less than $80 per month? How about all of the time you’ll save by integrating your scheduling, billing, invoicing, and marketing? Even if $80 a month would put a strain on your budget, you can get ServiceMonster for FREE simply by referring one friend each month.

2) We’re a small company and we don’t need help keeping organized.

One question: how much of your time and attention does your current system require? With ServiceMonster, you can save a ton of time by automating all of your processes that would normally require paperwork. This makes tax season less stressful and frees up your after-hours life so you can focus on family, friends, and much-needed R&R. We also have a ton of owner/operator clients who swear by our FillMySchedule direct mail marketing service that sends out thank you and reminder cards to keep your clients coming back.

3) I already use free programs (Google calendar, etc.) that basically do the same thing.

Does Google Calendar tell you what type of jobs earn you the most money, or what day of the week you are most likely to sell protectant? Does it give you the power to send out thank you cards at the click of a button? Yes, there are free programs that can help you handle the basics of running a business. The difference is that ServiceMonster empowers you to grow your business.

4) Why pay a subscription for a software program? Shouldn’t I just have to pay for it once?

Because our software is cloud-hosted with a secure server that automatically protects and backs up your data, we need to charge our subscribers monthly. We are also constantly working to improve our platform to help our clients grow. When we develop an upgrade to our system, it goes out to all of our subscribers at no additional cost. Plus, you get unlimited training and support from our dedicated staff who know the software and are always here to help! Also, we do not lock our clients into any kind of contract, so if you are ever unsatisfied or need to cut costs, you can turn your subscription off without any complications.

5) We’ve heard great things about ServiceMonster. We’re just too busy right now to worry about learning a new program.

We built ServiceMonster so it could be learned quickly by people who are not computer experts. The vast majority of our clients are comfortable using our platform after only two one-hour training sessions. For people who require a little more assistance when it comes to new software, our support staff is more than happy to help. Don’t let a busy schedule prevent you from making the decisions that will help you grow your business!

So, let’s recap:

Unlimited free support. Unlimited free training. Free lifetime upgrades. No annual contracts. Powerful tools to help you grow your business.

What are you waiting for? Give us a call today at 888-901-3300 or click here to request a free demo!

The Round-Up: Winterizing Your Gear, Carpet Spotting, and More!

October 17, 2013 Leave a comment

winterizationPoll: Winterizing Your Truckmount,” Cleanfax.com

Summer has past, and the cold weather is coming! How do you go about protecting your truckmount from winter damage? Click here to take part in the CleanFax poll!

8 Ways You Can Mess Up Your Marketing” Ann Handley, Entrepreneur.com.

Getting your name out there is one of the most important tasks for a small business, but marketing isn’t always cut-and-dry. If you don’t know what you’re doing, you can really give people a bad impression: Click here to learn what NOT to do!

The Art of Sticking With It,” Lee Colan, Inc.com.

Every business faces serious obstacles at some point in time. Just remember: if times are tough, don’t give up! Here are some tips about motivating yourself to succeed: Click here to read more!

The Four Steps of Carpet Spotting” Mickey Crowe, Cleanlink.com

What to do about those small, isolated stains? Mickey Crowe presents a simple guide to carpet-spotting, broken down into four easy steps. Click here to read the full article!

ServiceMonster 5.0 Update

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ATTENTION SERVICEMONSTER USERS!

Tonight we will be rolling out ServiceMonster 5.0, an update to our software which will enable cross-platform compatibility. This means that from now on, you will be able to view and use ServiceMonster in Chrome, Firefox, Safari, Internet Explorer, or any major internet browser. You will also be able to use our software from a PC or a Mac.

If you choose to continue using Internet Explorer, you may need to disable your Compatibility View settings. Here are instructions for how to do this:

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First Method:compatibility view settings

Step 1) In Internet Explorer, hold down the “Alt” key and press “T.”

Step 2) While still holding down the “Alt” key, press “B.”

Step 3) Be sure that http://servicemonster.net IS NOT listed in the “Websites you’ve added to Compatibility View.” If it is, select it and click “Remove.”

Step 4) Be sure the “Display all websites in Compatibility View” option is NOT checked.

Alternative Method:

Step 1) In Internet Explorer, go to the top menu and click on “Tools.”

Step 2) In the drop-down menu that appears, click on “Compatibility View Settings.”

Step 3) Same as Step 3 above.

Step 4) Same as Step 4 above.

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If you have followed these instructions and are still unable to use ServiceMonster in Internet Explorer, you may reach our support staff at (888) 901-3300. We will be happy to guide you through the process or assist you with accessing ServiceMonster in a different browser.

Sincerely,

~ Team ServiceMonster

FillMySchedule Focus: The Three-Month Reminder Card

June 12, 2013 8 comments

FillMySchedule is our direct-mail marketing service. Lately I’ve been scratching my head wondering why there are some of our users who still haven’t signed up for the service, so I decided to publish the numbers for just ONE of our cards: the three-month reminder.

We are often told that sending a reminder card at three months seems like a waste because if you did a good job, a customer shouldn’t need to hire you for a repeat service that soon.

Well, the data speaks for itself. Here are the raw numbers for our three-month reminder card:

3-Month Numbers

We sent out a total of 49,064 cards for our customers, which cost them a total of $62,312. This investment led to a total of 4397 confirmed jobs with an average fee of $279.71 per job. That means the gross income directly related to the three-month reminder cards comes to $1,229,874.

That’s right: the initial investment of $62,312 turned into OVER A MILLION DOLLARS, which means that FillMySchedule gave its users a 1873.76% return on investment.

FriendlyReminderCardThink about it: with FMS it costs less than a cup of coffee to send a thank-you card after you finish a job. For a $280 paycheck, that’s a minimal expense to create a bond of trust and respect between you and your client. Even better, all you have to do is CLICK A BUTTON and your card will be in the mail.

Three months later, we send your client a reminder card informing them of all the additional services you offer. They still remember how beautiful their carpet was the day that you cleaned it, and they think to themselves, “Wow, I didn’t know these guys did upholstery!” (or tile & grout – or pressure washing – you get the picture).

And just like that, your phone starts ringing. Believe it or not, the three-month reminder brings in business. A LOT of business.

The numbers don’t lie. If you’re ready for more work, we’re ready to fill your schedule.

Seriously… WHAT ELSE DO YOU WANT FROM ME!!??

Call us at (888) 901-3300 or email us at support@principalfocus.com to sign up for FillMySchedule today!

How to get ServiceMonster for FREE

Did you know that you can get a free month of ServiceMonster just by referring a friend? If you have 12 friends who might benefit from using ServiceMonster, this means that you could potentially get an entire year of service at no cost!

ServiceMonster can be used by any field service company, but it is tailored specifically to cleaning companies. If you have a large network of contacts on your Facebook page, you can start referring friends by copying and pasting the following message:

Looking for a stellar business management and direct-mail marketing service? I use ServiceMonster and it’s great! Send me your phone number and email address and I can refer you for a free month’s trial.

Once you find some interested parties, here are instructions on how to refer your friends to ServiceMonster and get credit for it:

Step 1) Log into your ServiceMonster account.

Step 2) Click on the green “Get Free Service” link in the top right. See the image below:

Refer a friend to ServiceMonster

Step 3) Fill in your friend’s contact information and click “Send Invite.”

Step 4) Let your friend know that you have referred them.

Step 5) If your friend decides to sign up for ServiceMonster at the end of their free trial, one month of service will be added to your account at no charge.

Step 6) Repeat steps 1 through 5 to keep getting ServiceMonster for free: there is no limit to how many friends you can refer!

Earth Day 2013: “Go Green” to save some “Green”

April 22nd is Earth Day! To commemorate the occasion, we are sharing the following infographic (originally posted by Premier Communications Group) which presents some simple ideas for ways to reduce your environmental impact while simultaneously saving money. Remember to take a few deep breaths of fresh air today, and enjoy the sunshine if you’ve got it!

Earth Day Infographic

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