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Archive for the ‘Customer Service’ Category

Facebook Image Sizes in 2014

With spring cleaning right around the corner, why not spruce up your Facebook page while the slow season comes to an end?

Here is an awesome guide we found detailing the different dimensions used by each section of your Facebook page:

facebookphotosizes

Thanks to Louise Myers for creating and sharing this graphic!

(Note: these are current at the time this article is published, but it’s important to keep an eye on your page even if you aren’t very active on social media. Facebook is known to switch things up from time to time.)

The Round-Up: Janitorial Emergency Plans, How to Deal with Difficult Customers, and More!

February 3, 2014 1 comment

serialWelcome to this week’s cleaning industry news round-up! The Round-Up is where we feature recent news and developments from around the web that relate to the service industry.

The Importance of a Janitorial Emergency Plan,” Mickey Crowe, CleanLink.com

How should janitors prepare for an emergency such as a natural disaster or terrorist attack? Click here to read more!

Confessions of a Serial Entrepreneur,” Ivan Turner, Mikey’s Board.

Being an entrepreneur once takes strong will and dedication; being a serial entrepreneur is for serious over-achievers.  Click here to read the full article.

How to Deal With Difficult Customers” Paul Schoemaker, Inc.com.

Every once in awhile you get a client who is so difficult to deal with, you feel like you’re on the losing end of the deal. Click here for some tips on how to avoid this situation!

Do you have ideas for coverage? Let us know at newsletter@principalfocus.com!

Want More Jobs in 2014?

The new year is here and people around the world are setting goals. Whether they want to be healthier, more fiscally responsible, to keep in touch with their friends and relatives, to pick up a guitar, or learn to paint, people are making New Years resolutions of all kinds.

As you start figuring out how you’re going to make this year awesome, don’t forget to make resolutions for your business!

FillMySchedule2014 is the year to focus on getting more repeat business and building a loyal base.

But how do you do that?

Of course it’s important to make a great impression, to be friendly, courteous, and punctual, and to provide a service that will impress your clients. People are naturally forgetful, though, and if you aren’t constantly reminding your customers that you exist, they’re going to forget you.

The solution is intelligent, heartfelt direct mail marketing. That’s what our FillMySchedule program is all about.

We have found that by simply sending personalized thank-you cards, “here to help” cards, and reminder cards, our users have been able to give their repeat business a massive boost.

Our FillMySchedule program is based on the idea that when you reach out to people without putting the “hard sell” on them, they will understand that you care about them as people, not just as a source for more dollars.

The cards that we send out for our users are intended to look like a wedding or birthday invitation, not marketing materials. They are tent-fold, heavy card stock cards that are stamped and addressed to the customer themselves, not “Current Resident.”

FillmySchedule starts with a simple thank you note, then follows up every three months with specially crafted messages to inform them of the additional services you can provide. Maybe their couches are covered in stains? Maybe their driveway needs pressure washing?

After awhile the FMS message shifts to focus on how long it has been since you visited your client and how much dirt and grime has accumulated since then.

When clients perceive that you care about them enough to address them personally and reach out as an individual, the response you’ll get is much higher than if you were to send postcard advertisements with no personalization.

Let’s make 2014 the year of repeat business. If you’re already using FillMySchedule, make sure you’re clicking that button in ServiceMonster! Cards that aren’t approved won’t land you any new jobs.

If you aren’t using FillMySchedule, consider making it a New Year’s Resolution for your business. With an average 800% return on investment, we doubt you’ll regret it.

To speak with our FMS specialist, give us a call at 888-901-3300 or send an email to support@principalfocus.com!

The Top 5 Reasons You STILL Don’t Use ServiceMonster

December 11, 2013 3 comments

AvatarHaving served the industry for over a decade, we’ve talked with a lot of carpet cleaners and restoration business owners along the way. We have found that the vast majority of people who decide not to use ServiceMonster give us one of five common answers.

We think that none of these reasons are actually obstacles, as we have designed ServiceMonster to help carpet cleaning businesses grow and become more efficient no matter what “stage” they are in. Here are the top 5 reasons we hear from the “No’s” and the “Not-Right-Now’s,” along with our response.

1) It’s too expensive.

Is growing your business worth less than $80 per month? How about all of the time you’ll save by integrating your scheduling, billing, invoicing, and marketing? Even if $80 a month would put a strain on your budget, you can get ServiceMonster for FREE simply by referring one friend each month.

2) We’re a small company and we don’t need help keeping organized.

One question: how much of your time and attention does your current system require? With ServiceMonster, you can save a ton of time by automating all of your processes that would normally require paperwork. This makes tax season less stressful and frees up your after-hours life so you can focus on family, friends, and much-needed R&R. We also have a ton of owner/operator clients who swear by our FillMySchedule direct mail marketing service that sends out thank you and reminder cards to keep your clients coming back.

3) I already use free programs (Google calendar, etc.) that basically do the same thing.

Does Google Calendar tell you what type of jobs earn you the most money, or what day of the week you are most likely to sell protectant? Does it give you the power to send out thank you cards at the click of a button? Yes, there are free programs that can help you handle the basics of running a business. The difference is that ServiceMonster empowers you to grow your business.

4) Why pay a subscription for a software program? Shouldn’t I just have to pay for it once?

Because our software is cloud-hosted with a secure server that automatically protects and backs up your data, we need to charge our subscribers monthly. We are also constantly working to improve our platform to help our clients grow. When we develop an upgrade to our system, it goes out to all of our subscribers at no additional cost. Plus, you get unlimited training and support from our dedicated staff who know the software and are always here to help! Also, we do not lock our clients into any kind of contract, so if you are ever unsatisfied or need to cut costs, you can turn your subscription off without any complications.

5) We’ve heard great things about ServiceMonster. We’re just too busy right now to worry about learning a new program.

We built ServiceMonster so it could be learned quickly by people who are not computer experts. The vast majority of our clients are comfortable using our platform after only two one-hour training sessions. For people who require a little more assistance when it comes to new software, our support staff is more than happy to help. Don’t let a busy schedule prevent you from making the decisions that will help you grow your business!

So, let’s recap:

Unlimited free support. Unlimited free training. Free lifetime upgrades. No annual contracts. Powerful tools to help you grow your business.

What are you waiting for? Give us a call today at 888-901-3300 or click here to request a free demo!

Holiday Cards are Here!

October 7, 2013 1 comment

This year we are once again proud to offer holiday-themed FillMySchedule cards to our clients! Keeping your company name in front of your customers is the most important marketing strategy you can apply. The holiday season is the perfect time to focus on this task: here are three key reasons to send a holiday card.

  1. Be there when they need you: Everyone gets busy during this time of year. Your customers may be excited for a chance to make their home a bit cozier before the holidays!
  2. Prepare for the slow season: One holiday card can go a long way. Unlike most direct mail, your card will be there throughout the holiday season and into the next year.
  3. Give to give: The bar measuring quality customer service is often so low that in most cases just being thoughtful can make a lasting impression.

Here are the designs we are offering this year:

seasonsgreetings winter_barn happy-holidays greenholidaycard  hanukkahthumb

Setting up your holiday FMS campaign is a simple 3-step process, but you need to call in advance to schedule your appointment: call us at (888) 901-3300 to set up a time that works for you!

Step 1: choose your design(s).

Step 2: pick from our pre-formatted messages or specify your own contents for the inside of the card.

Step 3: choose a filter.

You need to place your orders by October 30th to guarantee that they will ship on December 2nd. Orders placed after October 30th will be charged an extra $0.05 per card and will not be guaranteed to arrive before the holidays, so call to set up your appointment today!

Call us at 888.901.3300 and ask for our FillMySchedule specialist!

How to Add ServiceMonster to Trusted Sites & Compatibility View

April 17, 2013 2 comments

When some users upgrade to Internet Explorer 8 or download windows updates their internet settings change. Correcting these changes is easy and only takes a minute. First we will need to add servicemonster.net as a trusted site, then we need to turn on compatibility view mode.

ADDING SERVICEMONSTER.NET AS A TRUSTED SITE

1)     Click Internet Options from the Internet Explorer Tools menu (Top of IE browser)

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2)     Click the Security Tab on the Internet Options popup window (#1 in screen shot below)

3)     Click on Trusted Sites  (Green check mark) (#2 in screen shot below)

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4)     Click on the Sites button to bring up the Trusted Sites security settings. (#3 in screen shot below)

5)     Verify the addresses in the Web sites list matches the address in the screen shot below. Be sure to click ADD!

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TURNING ON COMPATIBILITY VIEW MODE

 You can turn on Compatibility View in Internet Explorer 8.0 to make it display websites the way Internet Explorer 7.0 does.

1)      Click the Tools menu (Alt+T)

2)      Choose Compatibility View Settings from the menu to bring up the settings dialog

3)      Add ServiceMonster to the Compatibility View List  (see below)

4)      Click the Close button and restart Internet Explorer 8.0

5)      Login to ServiceMonster (Screens should be fine now)

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