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Archive for the ‘Social media’ Category

Facebook Image Sizes in 2014

With spring cleaning right around the corner, why not spruce up your Facebook page while the slow season comes to an end?

Here is an awesome guide we found detailing the different dimensions used by each section of your Facebook page:

facebookphotosizes

Thanks to Louise Myers for creating and sharing this graphic!

(Note: these are current at the time this article is published, but it’s important to keep an eye on your page even if you aren’t very active on social media. Facebook is known to switch things up from time to time.)

SEO Trends in 2014

January 30, 2014 3 comments

2014 will see a lot of changes in how Google ranks its content. Here’s an infographic with some tips for staying relevant:

SEOin2014

This infographic was designed by Digital Marketing Phillipines.

Categories: Marketing, Social media

Predicting Marketing Trends in 2014

January 15, 2014 Leave a comment

If you’re going to be marketing your business in 2014, make sure you’re not using 2011 marketing practices! SEO, social media, and web marketing are constantly changing. Here is a great infographic from OfferPop about some likely marketing trends we’ll see in 2014:

2014infographic

Categories: How to, Marketing, Social media

The Round-Up: IICRC Board Announcement, The Entrepreneurial Lifestyle, and More!

November 7, 2013 Leave a comment

the-clean-trust-logoWhy Do We Do It?,” Rick Gelinas, Mikey’s Board

Owning and managing a business can be one of the toughest jobs in the world. People often compare being an entrepreneur to being punched in the face repeatedly. Why would someone subject themselves to so much stress? Do you do it for the money, for the challenge, or something else? Click here to read the full article!

Juggling Responsibilities,” Steve Marsh, CleanFax.com

When you are running your own business, you have to be able to multi-task like crazy. Anyone is bound to lose track of something if they are keeping track of a hundred things at once, but there are a few ways you can streamline the process to make things easier for yourself. Click here to read about juggling responsibilities as a business owner.

IICRC Board Announcement,” CleanLink.com

The IICRC has announced their board of directors for the 2013-2014 year! Click here to read more.

5 Tips to Master Pinterest,” Gabrielle Karol, Entrepreneur.com

Pinterest is a great platform for cleaning businesses: you can upload your before and after photos, cleaning tips, and more. Because every pin links to something outside of Pinterest, it is a good tool for building links to your website. Click here to read the full article!
Do you have ideas for coverage? Let us know at newsletter@principalfocus.com!

Friday Funnies: Memes for Carpet Cleaners

October 18, 2013 3 comments

Happy Friday, folks! To cap off a long week of serious business, here are a few memes you can share with your social media followers:

interiordecorating

Ah yes, of course the cat put that hairball in the corner to contribute to the room’s ambiance

carpet mess

Why is “dogs playing poker” such a well-known painting? Dogs have the worst poker faces!

That’s all for now: have a great weekend!

The Cleaning Industry News Round-up

October 10, 2013 Leave a comment

Welcome to the Round-up, where we feature recent news affecting the cleaning industry from around the web!

Cashing OutCashing Out: Selling Your Cleaning Business,” Steve Toburen, JonDon.

So you built a successful business and are thinking about retirement: now what? Instead of hiring someone to manage your business for you, which can be risky, it might be worth “cashing out” to an investor who sees potential in the company you built. But how do you go about selling your company? Click here to read more.

What To Do When Chemicals Freeze?” Mikey P, Mikey’s Board.

Winter is just around the corner and depending on where you live, you might have to start thinking about storing your supplies somewhere other than the back of your truck. While some chemicals can handle being frozen, some can’t. Click here to learn more!

Webcast: Keys To Proper Carpet Cleaning,” CleanLink.com

Are you an industry veteran who has tried all of the methods and figured out exactly what works and what doesn’t? Sign up for the CleanLink webcast for carpet cleaners! Contribute to the discussion or sit back and listen: Click here to register!

How To Find ‘Influencers’ On Social Media” Mark Trueman, Entrepreneur.com.

Everyone is talking about “going social” these days, and there are countless strategies out there for building your online audience. While having a lot of fans can be beneficial, the best social media followers are the ones who have large followings themselves. Click here to learn how to attract them!

Classic Marketing vs. Social Media Marketing

A lot of business owners are turning to social media to market their services, but doing so without understanding the differences between social media and traditional media is risky! Here is an on-point infographic we found that summarizes everything you need to know before going “social.”

classic vs social marketing

*Infographic by Robert Weller and Thomas Schwenke of www.Toushenne.de.

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