Archive for the ‘Connections’ Category

The Round-Up: Self-Cleaning Carpets, Vegas 2013 Recap, and more!

September 12, 2013 Leave a comment

SpillageSelf-Cleaning Carpet,” Bill Griffin,

It sounds like something out of science fiction, but according to Bill Griffin, the science is getting closer and closer to “fact.” Could emerging technologies take work away from you? What does “self-cleaning” even mean? Click here to read more.

Marketing on YouTube,” Jason Rich,

Have you ever tried marketing on YouTube? Many folks have tried Adwords and pay-per-click text and image marketing, but video marketing is a whole different ballgame. Click here to read more.

Mikey’s Board Vegas 2013 Report,” Mikey P, Mikey’s Board.

“Connections” is now “The Experience.” Did you go to the Las Vegas convention and trade show this year? Mikey from Mikey’s Board was there: click here to read his break-down of “The Experience!”

Choosing a Vacuum Cleaner” Mickey Crowe,

Many carpet cleaners will tell  you that if you’re not vacuuming before you start a job, you’re risking a botched job. Others will tell you it’s not a very high risk. Either way, having a vacuum in your truck is probably a good idea, and knowing whether an upright or backpack vacuum is better for your business can make a big difference in your equipment budget. Click here to read more.

Carpet Cleaning Feature: Ultimate Carpet Cleaning, Boise

When we have sharing campaigns on Facebook, we like to randomly select a friend of ours who helped us get the word out and give them a full feature in our blog and newsletter!

This time around the lucky winner is Ultimate Carpet Cleaning, a Boise carpet cleaning company that also serves Meridian, Eagle, Star, Middleton, Kuna, Nampa, and Caldwell, Idaho. Jeremy Higley, owner of Ultimate Carpet Cleaning, helped us get our Facebook page to 1,000 likes by sharing our status.

Ultimate Carpet Cleaning Logo

Ultimate Carpet Cleaning is a people-oriented business offering a variety of professional cleaning services to residential and commercial clients. They focus on providing excellent service and building strong relationships with clients. Their website sums up what they are all about:

We created this company for other families like ours.  We are sure you want the very best for your family and your home.  So do we!  Because of that, our cleaning systems have been designed to remove the greatest amount of soil and pollutants from your carpets, upholstery, hard surfaces, and drapes without leaving behind contaminants and sticky residues.

Deep Clean1Among Ultimate Carpet Cleaning’s many services are: area rug cleaning, upholstery cleaning, duct cleaning, flood restoration, wood floor refinishing, commercial carpet cleaning, and much more. We also interviewed Mr. Higley about his business and some of the more interesting experiences he has had as a carpet cleaner. Check out our brief Q&A below:

Q: When was Ultimate Carpet Cleaning & Restoration founded, and what was the “spark” that led to creating the business?

A: We have been in the business for 10 years.  In the beginning, we purchased an old cleaning truck as a value add for our remodeling business and our personal rental properties.   We looked at getting into the business, but after our initial market research told us that there were over 200 carpet cleaners in our small area, we decided against it.  We continued cleaning up after kitchen or bathroom remodels as a bonus to our clients. But, it wasn’t long before we started receiving referral calls for carpet
cleaning.  Once we decided to get into carpet cleaning, we went all out.  We bought top of the line equipment, the very best cleaning solutions, and selected a niche in the market that was underserved: busy professionals with discretionary income.

Q: What aspect of your business are you most proud of?

A: The people that work and have worked for Ultimate Carpet Cleaning. It may be a cliché, but a company is only as good as its people.  I truly believe that we have been very fortunate to have such caring and ambitious people apply and work here.  There is never a week that goes by, that a client doesn’t call us to commend one of our people.  Without them, we wouldn’t have been selected as the 2011 Cleanfax Industry leader or been awarded Angieslist Super Service Award.  Now with every hire, the cream definitely rises to the top.  It is easy to see who has potential with us.

Q: What is the weirdest mess you’ve ever been called in to handle?

A: It’s a toss-up. First, we had an eccentric client that had purchased a house for… her cats.  A 5 bedroom house for all 12 of her cats.   She didn’t live there. In fact for quite some time no human lived there.  The carpet that was in the home was $60+ a yard carpet, so they wanted to save it.  We disengaged the carpet, took it back to our shop and submersion-cleaned all of it like a big oriental rug.  Meanwhile at the house, we trashed all the pad, sealed the subfloor, installed new pad and then brought the newly cleaned carpet back in to reinstall.  The end result: my guys did such a good job that even with my hyper-sensitive cat allergies, I was unable to determine whether a cat had ever been in the home.  The other one was a 100-lb. “turtle closet remediation.”  The turtle lived freely in the home, but the walk in closet was his bathroom.  The owner was selling the house and needed a total odor remediation.  Again, we saved the carpet and performed a remediation similar to the home above.

Turtle remediation: now that’s one we’ve never heard before! Thank you for sharing, Jeremy, and congratulations on your success with Ultimate Carpet Cleaning!


ServiceMonster users: To see your company featured on our blog and newsletter, participate in our next social media campaign by following us on Facebook and Twitter!

The Weekly Round-up

100 Mistakes

Greetings, and welcome to the Round-Up! The Round-Up is a feature where we collect some of the more interesting cleaning industry stories from around the web and present them to you in one convenient post.

Please enjoy, and let us know if you have any coverage suggestions.

Cleaning Through the Ages,” CNN’s Real Simple Blog.

From 2000 BC to the present day, cleaning has been a key part of human existence. Read more here.

Pricing as a Hard Science: How Much to Charge?” Jessica Stillman,

Many business owners have a difficult time valuing their services: are you one of them? If you are bargaining with your customers, you could be leaving money on the table. Read the full article here.

Super-Bugs Spread in Hospitals,”

Antibiotic-resistant bacteria are being found in an increasing number of hospitals. What’s more is that most hospitals are not required to report the number of instances of these “super bugs” they encounter. Read more here.

The Manager Who Kept a Diary of Her Mistakes,” The Wall Street Journal Blog.

Elaine Wherry, the co-founder of Meebo, kept a six-year diary of all the mistakes she made as a manager. She then made a series of sketches to illustrate her trials and triumphs along the way. Read more

Save $100 on Connections!


Are you interested in going to Connections, the premier educational, networking and trade show event of the carpet cleaning industry? Do you want to save money on your registration?

Well, today is your lucky day, because if you register on or before this Friday, July 13, you can save $100 off your Connections ticket!

This year’s Connections will take place in Las Vegas at the Las Vegas Hotel & Casino from Sept. 4 to Sept. 7.

Connections has rounded up some of the industry’s top experts to head up some great seminars, including “Zig Ziglar’s ‘Born to Win’ Business Growth Workshop”, led by Tom Ziglar and Howard Partridge, as well as the “Smart Business Symposium” on business technology, featuring ServiceMonster CEO Joe Kowalski, John Braun, Fittlebug’s Steve Mastio and Andrechelle Cermak.

Other educational highlights include “Rugs of Turkey,” “Stone, Tile & Grout Cleaning and Sealing” and “Hands-On Carpet Repairs Live.”

A number of live demonstrations will also take place, among them a huge flood house demonstration and live rug cleaning plants.

Don’t hesitate, since Friday is coming sooner than you’d think!

For more information, please visit the Connections website.

Categories: Connections

Connections East 2012: Interview with Steve Mastio of Fittlebug

Live interview at Connections East 2012 with Steve Mastio of Fittlebug, an online scheduling tool for cleaners.

Connections East 2012: Interview with John Braun of HitMan Advertising

John Braun of HitMan Advertising offers some free marketing resources for carpet cleaners at Connections East 2012. John Braun was one of the speakers featured at Connections’ Smart Business Symposium this year.

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