Happy Wednesday, and welcome to another edition of our Before and After Series!
This week’s feature comes from KB Carpet Cleaning in Concord, California, and was shared on their Facebook page. KB was called in to clean up a massive stain left by a blueberry protein shake. Let’s take a look at the “Before” photo:
Eek: what a mess! Lucky for this homeowner, blueberries are no match for professional carpet cleaners.
Here’s the “After” photo:
Great job! Not a trace of the stain remains. Thanks for sharing, KB Carpet Cleaning, and keep up the good work!
If you have before and after photos of your own, send them to us at firstname.lastname@example.org for a chance to be featured in our blog and newsletter!
The new year is here and people around the world are setting goals. Whether they want to be healthier, more fiscally responsible, to keep in touch with their friends and relatives, to pick up a guitar, or learn to paint, people are making New Years resolutions of all kinds.
As you start figuring out how you’re going to make this year awesome, don’t forget to make resolutions for your business!
But how do you do that?
Of course it’s important to make a great impression, to be friendly, courteous, and punctual, and to provide a service that will impress your clients. People are naturally forgetful, though, and if you aren’t constantly reminding your customers that you exist, they’re going to forget you.
The solution is intelligent, heartfelt direct mail marketing. That’s what our FillMySchedule program is all about.
We have found that by simply sending personalized thank-you cards, “here to help” cards, and reminder cards, our users have been able to give their repeat business a massive boost.
Our FillMySchedule program is based on the idea that when you reach out to people without putting the “hard sell” on them, they will understand that you care about them as people, not just as a source for more dollars.
The cards that we send out for our users are intended to look like a wedding or birthday invitation, not marketing materials. They are tent-fold, heavy card stock cards that are stamped and addressed to the customer themselves, not “Current Resident.”
FillmySchedule starts with a simple thank you note, then follows up every three months with specially crafted messages to inform them of the additional services you can provide. Maybe their couches are covered in stains? Maybe their driveway needs pressure washing?
After awhile the FMS message shifts to focus on how long it has been since you visited your client and how much dirt and grime has accumulated since then.
When clients perceive that you care about them enough to address them personally and reach out as an individual, the response you’ll get is much higher than if you were to send postcard advertisements with no personalization.
Let’s make 2014 the year of repeat business. If you’re already using FillMySchedule, make sure you’re clicking that button in ServiceMonster! Cards that aren’t approved won’t land you any new jobs.
If you aren’t using FillMySchedule, consider making it a New Year’s Resolution for your business. With an average 800% return on investment, we doubt you’ll regret it.
To speak with our FMS specialist, give us a call at 888-901-3300 or send an email to email@example.com!
The Round-Up: Rekindling the Entrepreneurial Spirit, Keeping Floors Clean for the Holidays, and More!
Greetings, and welcome to the latest Round-Up! If you’re new around here, the Round-Up is where we feature recent news from around the web related to the cleaning industry. Now, let’s see what’s hot off the press:
“Never Satisfied,” Jeff Cross, CleanFax.com.
Fatigue can get anyone down, especially around the holiday season. Feel the need to rekindle the entrepreneurial spark? Click here to read this article about getting back in the game!
“Keeping Floors Clean for the Holidays,” CleanLink.com.
Jingle bells, and busy shoppers! The holiday rush brings a lot of foot traffic to retail outlets and shopping centers. Click here to read more!
“The Experience Moves to the Mirage,” Mikey P, Mikey’s Board.
Ever attend The Experience (previously known as Connections)? Click here to learn about the event’s new venue, centrally located on the Vegas strip.
Aunts, uncles, and grandparents often have a hard time knowing what to get for the wee ones. Looking for a gift that will inspire youngsters to learn and think creatively? Click here for a list of gift ideas that encourage creativity and organization!
ServiceMonster subscribes to HARO, a publicity newsletter where reporters send out mass inquiries when looking for subject matter. Here is a request you might want to respond to!
I need three to five anecdotes from home services contractors about the DIY blunders they’ve seen/corrected. The focus for these anecdotes should be “classic” mistakes – the kind anyone can make and not realize how wrong it could go. The best stories will be retold in a short article to be published on ImprovementCenter.com. Stories can be funny, cautionary, instructional or all of the above but due to space limitations, please keep them as short as possible.
To Submit Your Story, Send Via Email To: firstname.lastname@example.org
I will need to use your name and the company you work for, or please note your DBA if you work for yourself. If you have a website, I will provide a link to it if you like. If you don’t want me to provide your location or company name to protect your clients, let me know. Please provide contact information for yourself in case I need to clarify something about your story.
Media Outlet: Improvementcenter.com
ServiceMonster is proud to serve an industry filled with talented, successful people. Every once in awhile we like to feature one of our clients in our blog and newsletter to share their story. This time around we asked Robert Atlas from Phoenix Carpet Repair to answer a few questions about how he got to where he is today. Here is the full Q&A:
Q: When was Phoenix Carpet Repair and Cleaning founded, and what was the “spark” that led to creating the business?
A: I founded Phoenix in January 2010. After resigning from my job, working for Corporate America and realizing that a lot of companies overpromised and under delivered, I wanted to create something different.
Q: What aspect of your business are you most proud of?
A: I think our service reviews are the thing I am most proud of. My company has over 600 five-stars reviews across Google, Yelp, Angie’s List, Home Adviser, Rosie on the House, Customer Lobby, BBB, and To Fix It. My company’s growth is also something I take pride in; I have been the starting point for 12 franchises for my company nationwide. I enjoy reading and hearing all the nice things our customers say about my technicians and how great of a job they do in the field. Each of those things bring a lot of satisfaction to me personally.
Q: What is the weirdest mess you’ve ever been called in to handle?
A: About three years ago as an individual contractor I was called by a woman whose house was being inspected the following day. She had four pet ferrets and, in her home, she had so much stuff it was piled from floor to ceiling and had one pathway through her house. The ferrets had soiled the floors for an extended period of time and the path of carpet in the hallway needed replacing. I cut and pulled out the contaminated carpet and pad and installed new carpet.
Q: If you could offer one piece of advice to an entrepreneur going into the service industry, what would it be?
A: Focus on marketing, customer service, and integrity. Educate your marketplace. I started as a beginner working around the internet and over time I have developed a solid system that has helped my company appear on the first page of Google. But great customer service is the backbone for any company. If you leave a customer with a bad taste in their mouth, what do you think they will do? They will give bad reviews online as well as to the people they know. The best form of advertising is word of mouth and you get there with outstanding customer service. Have integrity and teach your employees to do the same. Being honest and having strong moral principles will not only help your business, it will help you at becoming a better human being. You will sleep better at night knowing you helped people with your knowledge and expertise instead of trying to squeeze every dollar your customer has for work they may not necessarily need.
A: I run my company the way I do because I don’t want to just be another carpet repair or carpet cleaning service the customer will never remember again or even want to call again. I want to provide a level of service that they will remember and will call back time and time again for life. I send my technicians out in the field not to make a quick buck, but to build a lifelong customer base.
Excellent advice from a successful entrepreneur: thanks for sharing, Robert!