All too often, we hear from owner-operators that work all the time but never see that hard work reflected on their bottom line. Or companies who offer great services but don’t know how to market them. We wanted to help, so we decided to introduce a new tool–one that we’re making available to carpet-cleaners everywhere, for free. We’re calling it “The Executive’s Guide to Carpet Cleaning,” or the ServiceMonster Journal. It’s a collection of how-to articles that you can get at your distributor’s or through us, and they’re going to address topics that we know are vital to your business, because we talk to you about them every day.
We’re freely distributing this information on every channel we have available–from podcasts to our blog here to our FaceBook page to emails that we’ll be sending out directly to you. We want to make sure you get the information you need to grow your business, so we’re putting it in every form we can think of!
For our first installment, we’re talking about the “f” word–finances! Our CEO, Joe Kowalski, has put together some notes on personal and business accounting, called “Stealing from the Business.” You can listen to Joe talking about “Stealing from the Business” on the ServiceMonster podcast or view the full text article.
Text Article: Stealing from the Business
PodCast: 04 The ServiceMonster Show
In this tip, we would like to address the issue of business improvement. Increasing your sales, improving your marketing effectiveness, and advancing your bottom line may be easier than you think. There is a well-known saying that states, “Everything measured, improves”. If you can’t measure it, you can’t manage it. Only by measuring the results of your efforts, can you clearly identify what’s working, and (more importantly) what’s not. This is as important for your employees as it is for your customers. And while this is necessary for cleaning companies which have employees, single owner/operators can actually see a greater benefit than their larger counterparts.
Here is a great example presented by one of our members;
“Before I started tracking the actual dollar amount per month we receive from certain ads and marketing campaigns, I had no idea we were actually LOOSING money on some ads. Now that we track our income against our ads, I know what ads to pull and where to put that cash, thanks to ServiceMonster.”
Tracking your business doesn’t have to be limited to marketing. You can also track order types (commercial vs. residential for example) and service types (drapery vs. upholstery). This will help you identify effective profit centers and train you and or your employees how to make the best use of up-sells. You can also test and track a new service before investing the money to make it part of your overall business.
All of these methods will help you identify one thing; ROI (Return on Investment). Items, ads, marketing campaigns, and even equipment that have a high ROI are worth investing in. Those that fall short should be pulled so that you can focus your money, time, and resources on those that are successful. ServiceMonster was built with tracking in mind. ServiceMonster helps you track your customer and order lead sources (which can include your marketing campaigns), your order types and your service types. It’s all there, at your fingertips. Just another way ServiceMonster can help you increase leads, convert more leads into sales, and improve the cost effectiveness of your business.