Archive for the ‘Marketing’ Category

Looking for “Botched DIY Horror Stories” from Cleaners & Contractors

December 13, 2013 Leave a comment

diyServiceMonster subscribes to HARO, a publicity newsletter where reporters send out mass inquiries when looking for subject matter. Here is a request you might want to respond to!


I need three to five anecdotes from home services contractors about the DIY blunders they’ve seen/corrected. The focus for these anecdotes should be “classic” mistakes – the kind anyone can make and not realize how wrong it could go. The best stories will be retold in a short article to be published on Stories can be funny, cautionary, instructional or all of the above but due to space limitations, please keep them as short as possible.

To Submit Your Story, Send Via Email To:


I will need to use your name and the company you work for, or please note your DBA if you work for yourself. If you have a website, I will provide a link to it if you like. If you don’t want me to provide your location or company name to protect your clients, let me know. Please provide contact information for yourself in case I need to clarify something about your story.

Media Outlet:


The Top 5 Reasons You STILL Don’t Use ServiceMonster

December 11, 2013 3 comments

AvatarHaving served the industry for over a decade, we’ve talked with a lot of carpet cleaners and restoration business owners along the way. We have found that the vast majority of people who decide not to use ServiceMonster give us one of five common answers.

We think that none of these reasons are actually obstacles, as we have designed ServiceMonster to help carpet cleaning businesses grow and become more efficient no matter what “stage” they are in. Here are the top 5 reasons we hear from the “No’s” and the “Not-Right-Now’s,” along with our response.

1) It’s too expensive.

Is growing your business worth less than $80 per month? How about all of the time you’ll save by integrating your scheduling, billing, invoicing, and marketing? Even if $80 a month would put a strain on your budget, you can get ServiceMonster for FREE simply by referring one friend each month.

2) We’re a small company and we don’t need help keeping organized.

One question: how much of your time and attention does your current system require? With ServiceMonster, you can save a ton of time by automating all of your processes that would normally require paperwork. This makes tax season less stressful and frees up your after-hours life so you can focus on family, friends, and much-needed R&R. We also have a ton of owner/operator clients who swear by our FillMySchedule direct mail marketing service that sends out thank you and reminder cards to keep your clients coming back.

3) I already use free programs (Google calendar, etc.) that basically do the same thing.

Does Google Calendar tell you what type of jobs earn you the most money, or what day of the week you are most likely to sell protectant? Does it give you the power to send out thank you cards at the click of a button? Yes, there are free programs that can help you handle the basics of running a business. The difference is that ServiceMonster empowers you to grow your business.

4) Why pay a subscription for a software program? Shouldn’t I just have to pay for it once?

Because our software is cloud-hosted with a secure server that automatically protects and backs up your data, we need to charge our subscribers monthly. We are also constantly working to improve our platform to help our clients grow. When we develop an upgrade to our system, it goes out to all of our subscribers at no additional cost. Plus, you get unlimited training and support from our dedicated staff who know the software and are always here to help! Also, we do not lock our clients into any kind of contract, so if you are ever unsatisfied or need to cut costs, you can turn your subscription off without any complications.

5) We’ve heard great things about ServiceMonster. We’re just too busy right now to worry about learning a new program.

We built ServiceMonster so it could be learned quickly by people who are not computer experts. The vast majority of our clients are comfortable using our platform after only two one-hour training sessions. For people who require a little more assistance when it comes to new software, our support staff is more than happy to help. Don’t let a busy schedule prevent you from making the decisions that will help you grow your business!

So, let’s recap:

Unlimited free support. Unlimited free training. Free lifetime upgrades. No annual contracts. Powerful tools to help you grow your business.

What are you waiting for? Give us a call today at 888-901-3300 or click here to request a free demo!

The Round-Up: IICRC Board Announcement, The Entrepreneurial Lifestyle, and More!

November 7, 2013 Leave a comment

the-clean-trust-logoWhy Do We Do It?,” Rick Gelinas, Mikey’s Board

Owning and managing a business can be one of the toughest jobs in the world. People often compare being an entrepreneur to being punched in the face repeatedly. Why would someone subject themselves to so much stress? Do you do it for the money, for the challenge, or something else? Click here to read the full article!

Juggling Responsibilities,” Steve Marsh,

When you are running your own business, you have to be able to multi-task like crazy. Anyone is bound to lose track of something if they are keeping track of a hundred things at once, but there are a few ways you can streamline the process to make things easier for yourself. Click here to read about juggling responsibilities as a business owner.

IICRC Board Announcement,”

The IICRC has announced their board of directors for the 2013-2014 year! Click here to read more.

5 Tips to Master Pinterest,” Gabrielle Karol,

Pinterest is a great platform for cleaning businesses: you can upload your before and after photos, cleaning tips, and more. Because every pin links to something outside of Pinterest, it is a good tool for building links to your website. Click here to read the full article!
Do you have ideas for coverage? Let us know at!

The Round-Up: Odor Control, Expanding into Stone Floor Polishing, and More!

October 24, 2013 Leave a comment

Odor-Control-Chemistry-for-websiteExpanding into Stone and Concrete Polishing,” Robert Falzone, Mikey’s Board.

Diversification is a strategy that many successful carpet cleaners wind up experimenting with. A lot of cleaners choose to include upholstery, tile and grout, and even pressure washing. But what about the stone flooring game? Click here to read a great piece from Mikey’s Board about getting started in polishing!

Odor Control Science” Aziz Ullah,

Ever wonder why smells can linger even after a thorough cleaning? Believe it or not, there is a lot of chemistry behind different scents, how long they last, and what can be done about them. Check out this article from CleanFax about the science behind odor control. Click here to read more.

Sustainable Vacuum Cleaners,” Lisa Ridgeley,

“Sustainability” is a growing trend in the cleaning industry. Having environmentally-friendly chemicals is a good start, but what about your equipment? Click here to read some tips about choosing the most sustainable vacuum cleaners for your cleaning business!

Social Media for Small Business” Ian Lurie, Entrepreneur.

Do you need to be active on every social media platform as a small business? Definitely not! But, it is important to know which platforms are the best for your business, and to make sure that you are using them strategically. Click here to read more!

Do you have ideas for news coverage in our round-up? Let us know at!

Friday Funnies: Memes for Carpet Cleaners

October 18, 2013 3 comments

Happy Friday, folks! To cap off a long week of serious business, here are a few memes you can share with your social media followers:


Ah yes, of course the cat put that hairball in the corner to contribute to the room’s ambiance

carpet mess

Why is “dogs playing poker” such a well-known painting? Dogs have the worst poker faces!

That’s all for now: have a great weekend!

The Cleaning Industry News Round-up

October 10, 2013 Leave a comment

Welcome to the Round-up, where we feature recent news affecting the cleaning industry from around the web!

Cashing OutCashing Out: Selling Your Cleaning Business,” Steve Toburen, JonDon.

So you built a successful business and are thinking about retirement: now what? Instead of hiring someone to manage your business for you, which can be risky, it might be worth “cashing out” to an investor who sees potential in the company you built. But how do you go about selling your company? Click here to read more.

What To Do When Chemicals Freeze?” Mikey P, Mikey’s Board.

Winter is just around the corner and depending on where you live, you might have to start thinking about storing your supplies somewhere other than the back of your truck. While some chemicals can handle being frozen, some can’t. Click here to learn more!

Webcast: Keys To Proper Carpet Cleaning,”

Are you an industry veteran who has tried all of the methods and figured out exactly what works and what doesn’t? Sign up for the CleanLink webcast for carpet cleaners! Contribute to the discussion or sit back and listen: Click here to register!

How To Find ‘Influencers’ On Social Media” Mark Trueman,

Everyone is talking about “going social” these days, and there are countless strategies out there for building your online audience. While having a lot of fans can be beneficial, the best social media followers are the ones who have large followings themselves. Click here to learn how to attract them!

Classic Marketing vs. Social Media Marketing

A lot of business owners are turning to social media to market their services, but doing so without understanding the differences between social media and traditional media is risky! Here is an on-point infographic we found that summarizes everything you need to know before going “social.”

classic vs social marketing

*Infographic by Robert Weller and Thomas Schwenke of

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