Home > Marketing, Social media > SEO Trends in 2014

SEO Trends in 2014

2014 will see a lot of changes in how Google ranks its content. Here’s an infographic with some tips for staying relevant:

SEOin2014

This infographic was designed by Digital Marketing Phillipines.

Categories: Marketing, Social media
  1. bobshupejr
    February 1, 2014 at 12:08 am

    Thank you for this post! I am largely responsible for our companies website content, SEO efforts and social media presence. I recognized months ago that we are lacking substantially in the area of a mobile-web friendly website and the ability to quickly and easily deliver content to our potential clients. We are working on this as much as we can and have brought in some coding help for it as well to at the very least make our current website scalable for mobile users.

    As a service company it is tough to visualize how a customer could enter our funnel and work themselves through the whole process to a transaction without some interaction with us. We love talking to our customers but we also recognize that there is a growing contingent that is ready/willing to order services (not just products) online and are comfortable with using their devices to do that. Scheduling is the biggest problem for our type of business and it seems like it would not only run the risk of wasting the clients time filling out estimate forms only to have to wait for a call from us for scheduling causing the client to have to interact with us twice to get the work scheduled. I see this as a source of low conversion rates and I want to avoid that at all costs. I need the potential client to be able to interact with my schedule board so they could actually book the job themselves. Our office would then confirm with them in the next couple of days to make sure they didnt have any questions etc. Somewhere in the process we would have to give the client the ability to 1. call us directly to ask a question or 2. send a message of some sort that would could answer ourselves electronically.

    Here is my question for Service Monster: Are you or will you be working on any type of integration of scheduling and estimating forms for this type of we interaction by our clients. Ultimately if we were going to be able to move authoritatively in this direction we would need to have Service Monster driving mobile accessible content to our mobile web enhanced site/pages so that a client who is ready to place an order can do so.

    Thanks again for this post and discussion.

    Bob Shupe
    CleanerGuys.com
    10707

    • February 3, 2014 at 8:31 pm

      Hi Bob,
      Thanks for reaching out! There is already a service developed by a third party that integrates with ServiceMonster to provide online scheduling, although I’m not sure about its mobile compatibility. The product is called FittleBug and it’s made by Business Bridge (http://www.businessbridge.com/). We have many customers who use them. That said, we also have an API (application programming interface) so developers can build applications that interact with ServiceMonster in virtually any way, so the type of feature you’re describing could be built specifically for your business if you wanted to hire a software developer to make it happen. You can read about our API here: http://developer.servicemonster.net/. Online scheduling is something we will also eventually make our own version of, but it could be awhile before that becomes a main priority as we’re currently working on an entirely new mobile version of our software.
      I hope that clears up your questions!

  2. February 23, 2014 at 1:09 am

    Being in the cleaning industry I enjoy reading these articles immensely.
    Keep up the great work.

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