Home > Marketing, ServiceMonster Updates, Solutions > FillMySchedule Focus: The Three-Month Reminder Card

FillMySchedule Focus: The Three-Month Reminder Card

FillMySchedule is our direct-mail marketing service. Lately I’ve been scratching my head wondering why there are some of our users who still haven’t signed up for the service, so I decided to publish the numbers for just ONE of our cards: the three-month reminder.

We are often told that sending a reminder card at three months seems like a waste because if you did a good job, a customer shouldn’t need to hire you for a repeat service that soon.

Well, the data speaks for itself. Here are the raw numbers for our three-month reminder card:

3-Month Numbers

We sent out a total of 49,064 cards for our customers, which cost them a total of $62,312. This investment led to a total of 4397 confirmed jobs with an average fee of $279.71 per job. That means the gross income directly related to the three-month reminder cards comes to $1,229,874.

That’s right: the initial investment of $62,312 turned into OVER A MILLION DOLLARS, which means that FillMySchedule gave its users a 1873.76% return on investment.

FriendlyReminderCardThink about it: with FMS it costs less than a cup of coffee to send a thank-you card after you finish a job. For a $280 paycheck, that’s a minimal expense to create a bond of trust and respect between you and your client. Even better, all you have to do is CLICK A BUTTON and your card will be in the mail.

Three months later, we send your client a reminder card informing them of all the additional services you offer. They still remember how beautiful their carpet was the day that you cleaned it, and they think to themselves, “Wow, I didn’t know these guys did upholstery!” (or tile & grout – or pressure washing – you get the picture).

And just like that, your phone starts ringing. Believe it or not, the three-month reminder brings in business. A LOT of business.

The numbers don’t lie. If you’re ready for more work, we’re ready to fill your schedule.


Call us at (888) 901-3300 or email us at support@principalfocus.com to sign up for FillMySchedule today!

  1. June 18, 2013 at 2:03 am

    When, when, when will you have this available for Mac??

    • June 26, 2013 at 2:46 pm

      We are working on it! We don’t have an exact date yet but it is going to happen and we’ll let you know when it does!

  2. July 11, 2013 at 4:01 pm

    Fill My Schedule in the Service Monster dashboard works great and the return on investment is through the roof.

    • July 11, 2013 at 6:43 pm

      Thanks Dave! We always appreciate hearing from ServiceMonster users who are making the most of our platform!

  3. Brad
    July 15, 2013 at 10:27 pm


    We have waited WAY TOO LONG for this on the Mac. ServiceMonster: LISTEN TO YOUR USERS…. we should have had this 2 and a half years ago.

    I don’t understand all the hype we got for the Mobile 2.0 version. I can’t enter invoices with it…having to go to a different screen for every…single…line….item… Wow. Is that what we have to look forward to with the “new” version that doesn’t even have a release date? That means at least another 2 years.


    • July 16, 2013 at 12:02 am

      Too long indeed. The current target release date is on 8/26/2013. We have a good chunk worked out already.

      You are right and wrong about mobile. I understand where you are coming from and it is an issue we are working on to address. Mobile 3 is on the board and is focused on process speed and addressing the cumbersome order entry process.

      The Azure problem took 8 months away from the development team.

      Principal Focus, CEO
      Joe Kowalski

      • September 25, 2013 at 4:34 pm

        Just a follow-up: ServiceMonster has been running on Mac and all major internet browsers since late August!

  1. January 10, 2014 at 10:54 pm

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