Home > Cleaner to Cleaner, The Executive's Guide to Carpet-Cleaning > Groupon: Is It Right for Your Service Business?
  1. May 24, 2012 at 3:16 am

    Let’s see, do I want to pay a 50% advertising cost to promote my services for half of what I normally charge to have the privilege of working like a dog for a month or two for the most disloyal type of customer there is? um, no.

  2. May 24, 2012 at 7:12 pm

    We’d tend to agree with you!

  3. January 3, 2013 at 11:57 pm

    You know, the only thing wrong with these is that they don’t have them for everything. It would be really nice if they could offer a groupon for plumbers in toronto, or banks or something. I guess they might, but I haven’t seen it yet.

  4. January 6, 2014 at 11:43 pm

    Business owners who simply focus on the 50% they’re giving up and take an overly proud “work like a dog” attitude are guilty of one-dimensional thinking. A groupon sold is a ticket into a customer’s living room, and the quality of your service as well as your presentation will speak for itself and repeats/referrals/upsells will aboud – IF you put the need for instant gratification aside and focus on the big picture. Groupon-type promotions have worked wonders for my business. You simply need to be creative in the ways you make up that lost revenue. Upsell, upsell, upsell. Post signs out front where you’re working. Gather contact info and ask for repeats. Ask for referrals from friends and neighbors. Groupon has also forced me to be more efficient and streamline my operation, push my employees harder and expect more from them. The fact is, a lot of them will never come back. But a lot of them will, and the next time, you’ll talk to the neighbor and sell them. Or you’ll get a lead you otherwise would never have got. There are lots of “proud” service providers who are stubbornly sitting at home while creative and resourceful competitors who choose to utilize and benefit from what Groupon brings to the table are out hustling and profiting. And you have to be smart in the way you structure the deal. I can’t tell you how many times I’ve sold a voucher for 10 windows but the customer has 50. Who cares that I discounted a small portion of the job? You do what you’re obligated to do at the price pre-agreed – the rest is up to you! Scotch guard, screen magic, odor removal – additional services of all kinds can be offered and a LOT of customers will take you up on it, and again and again in the future.

    We are not cranial surgeons or computer engineers or tax attorneys. We are cleaners. Your time is indeed valuable but let’s not pretend we are worth three hundred bucks an hour. The competition is intense. Put your pride on a shelf and busy yourself making customers happy and UPSELLING them however you possibly can, and do what it takes to earn their repeats and referrals. It’s worked for me.

  5. January 7, 2014 at 4:29 pm

    Great points, Kevin – thanks for sharing your perspective! Do you send out direct mail to follow up with your leads from Groupon to boost repeat business, or do you rely exclusively on the service as the opportunity to set a great impression?

  6. January 10, 2014 at 9:09 pm

    I send handwritten thank you cards, reminder letters, offers for additional services, and Christmas cards. Setting a great impression is always the most basic and automatic goal, like writing your name on the paper when taking a test. Sacrificing quality is never an option, even though a lot of companies who run Groupons will cut corners in order to move faster. Being efficient is important, but never at the expense of quality or professionalism. That would only eliminate the possibility of earning referrals or repeat business, which are the only things that are your saving grace when you discount your service so heavily. Exposure in and of itself is of course important, but exposing your customers to an outstanding company that’s a pleasure to do business with and not just exposure to your name and business card is the goal. I offer my employees commission for upselling additional services and rewards for providing excellent service in general. When you focus on that, the rest always falls into place.

  1. May 30, 2012 at 9:19 pm
  2. June 6, 2012 at 8:49 pm

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