How to Use YouTube to Market Your Cleaning Business
Did you know that YouTube is one of the most commonly used search engines—second only to Google?
It’s true—YouTube is bigger than Yahoo. And according to the Content Marketing Institute, YouTube use among consumers and marketers is steadily growing—with no limits in sight.
But what does this mean for you, the cleaning professional?
Well, for one thing, it means that you should create a YouTube channel today. If YouTube is the second-biggest search engine, doesn’t it make sense to make your company visible on it?
And posting videos with links to your web site will help improve your overall search engine results, since search engines take video content more seriously than other content types.
YouTube content can also be posted on your company’s social media pages, which will help get potential customers talking about your company (and spreading the word to other prospects in your area.) YouTube is an especially good method for raising brand awareness among young consumers, who may not pay attention to print or radio ads.
But where do you begin? Here are our best tips for getting the most out of your YouTube Channel.
1. Watch Your Quality
Blurry videos with poor sound won’t make your brand look good. Today, there are a plethora of high-quality digital camera options that make recording good video a snap. Taking the extra time to make sure your videos look and sound good will demonstrate to your potential customers that you care about quality. (Hint: You can make your videos look better by using the brightest lighting you can find.)
We’d also recommend taking the time to edit your videos. Raw video can sometimes look sloppy, and that’s probably the last thing you want your company to project! Find a user-friendly video-editing program, such as Sony Vegas (or YouTubes own editing application), and spend a little time polishing your videos. You’ll find your resulting product dramatically improved.
2. Optimize Your Videos
Many companies post videos to their channels without bothering to write descriptions for them or include links to their company web sites.
Big mistake! YouTube indexes your video descriptions, and these can help improve your web site’s SEO. So adding links to your video descriptions and inside the videos themselves is just common sense.
In addition, well-written descriptions can help pique interest in your content, and make your channel easier to navigate for consumers.
If you use Google AdWords, adding your keywords to your video descriptions can also raise your site traffic.
Once you’ve taken the time to create and optimize a video, you should promote it as much as possible. After all, you’ve already put in the hard work!
Link your video on your website, tweet it on Twitter, post it on Facebook, pin it on Pintrest, share it on Google+. The more you promote your videos, the wider they’ll spread.
The best way to promote your own content is to participate in your online community. Search YouTube for other cleaning-related companies in your area, and subscribe to their channels. If you find other local businesses on YouTube, subscribe to their channels too!
Watch their videos, comment on them, and repost the cleaning-related ones. If you’re proactive about engaging with other people’s channels, you’ll find more people wanting to engage with yours.
4. Post Good Content
If you’ve got an absolutely horrible cleaning job to do, don’t see it as an obstacle—see it as an opportunity. People love ‘Before & After’ videos, and the dirtier the job, the more impressive the end result is. Document the process of completing your worst cleaning jobs—you’ll find it helps make them seem less difficult, and viewers will be wowed by your efforts.
You might also consider making a commercial for your company and posting it to your channel. If you’ve never put a commercial together before, don’t worry. Find cleaning company commercials that impress you, and study them. What kind of shots do the commercials use? How do they accomplish transitions? Do they use voice-overs, or title cards? Do they include testimonials?
If you strive to emulate commercials you admire, you’ll eventually be able to put together an advertisement you can be proud of.
You can also try doing short interviews for your channel. For instance, if you’re a rug cleaner, you might want to interview your local antiques dealer about the history of Oriental rugs. Or, if you’re a restoration specialist, why not interview a doctor about the dangers of mold?
Remember, if you get stumped, you can always ask your online community for suggestions. Have fun!