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5 Easy Repeat Business Strategies

LoyaltyIt costs over 8 times more to attract new customers than it does to keep your current ones. Successful businesses understand that their most profitable customers are their current client base. Your business has already spent good money to convince your customers to use your cleaning services. If you’re not taking full advantage of the hard work you have done by selling and servicing your clients then you’re missing out on some very real profits. Research shows that by increasing your retention rate (the number of customers that use your services again) by 5%, you can increase your profits by 25 to 100%.

A carpet cleaning company conducted a survey at a home trade show and asked home owners to recall the name of the last carpet cleaning company they used. Less than 1% of those who stated they were satisfied with their cleaning could recall the company name. If your customers can’t remember your name, how are they going to get a hold of you when they need additional cleaning? There are many ways you can help to insure that your customers will call you again next time, instead of calling your competition.

1. Reminders
Reminders serve two very important purposes; first it lets the customer know that you are a professional, detailed-orientated company. Second, it reminds them that they need to be serviced again; serviced again by you. You can send reminder postcards and letters but always try to add that personal touch by customizing it.; use their name, last service date, etc.

2. Additional Service Marketing
If you offer more than one type of service, it’s a great idea to target market to customers who have already taken advantage of your other offerings. For instance, if a customer receives a carpet cleaning, send them a letter or postcard offering your tile and grout services 2 or 3 months after the job. This will help keep your name in front of them, and keep them from going to another company because they were unaware of your tile cleaning service.

3. Newsletters
Send newsletters quarterly, or even monthly. This will keep your name and phone number in front of them all year. Be sure to add content that offers them something of interest. Make them want to read it.

4. Branded Spotters
By leaving a branded spotter behind after a cleaning, you can bet they will call you when the spotter is gone, right about the time they need additional cleaning. And every time they reach for it (to clean up Fluffy’s mess), your name is right there.

5. Trinkets
Calendars, magnets, pens and emergency contact lists are great trinkets you can leave behind to help them remember you and keep your phone number easy to find.

None of these marketing strategies are secrets. In fact you’ve probably identified the ones you promised yourself to do and have not completed. The education of WHAT to do is only half of the battle. You actually have to DO IT for it to be effective. No one wants to come home after a hard days work and sift through last year’s invoices, compile a list of clients to market to, and create customized letters or post card for each one of them. The good news is you don’t have to.

ServiceMonster‘ greatest strength, marketing, gives you the ability to perform most of these tasks effortlessly. By creating marketing campaigns with ServiceMonster, you can generate letters, labels, calls, and emails which are targeted and customized. With a few mouse clicks, you’re off and running, your marketing is done, and you can spend more time with your newly found profits (and of course your family). And with FREE training, FREE support, and FREE upgrades, ServiceMonster makes it easy.

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